Spirit of Self-Supported Riding

As with many other ultra-endurance events, our rides will always be ridden as self-supported events. This means that every rider participates as an individual (unless part of a pair) and that their success or failure is entirely dependent on the decisions they make, as well as a healthy dose of luck. All support on the road should be obtained through commercial services that are available to all, in the spirit of fair and equal riding.

If in doubt about whether something contravenes the spirit of self-supported riding, simply ask us before you do it. Our events are not officially races and we will not spend hours forensically examining everyone’s tracking data or social media posts to ensure the rules are followed. Instead, we hope that – as adults – all riders understand that following the rules is part of the spirit of unsupported riding. If you break them then the only person you are cheating is yourself.

Environmental Impact

All our events are designed in a way that is intended to minimise our carbon footprint and reduce unnecessary waste. Some of the commitments we have made to bear this in mind include the following:

• Incentivising riders to avoid planes and cars by offering entry discounts
• Using cars sparingly for photography and event management, preferring electric vehicles where possible
• Starting and finishing events within reach of train stations
• Encouraging participants to seek alternatives to flying when arriving from overseas
• Using trackers with rechargeable internal batteries rather than disposable batteries
• Running events as paper-free
• Not accepting sponsors who distribute sample-size products in plastic packaging

We also pledge to offset the carbon footprint of all our events through World Land Trust. Whilst there are many offsetting options available online, World Land Trust stand out as a not-for-profit option with projects across the globe.

Inclusivity

Our events try to be inclusive to all riders, regardless of race, religion, sexual orientation or gender identity. To us, you are simply a rider. Nothing more and nothing less.

Our general classification will never be split by gender as we believe this undermines the idea of equality amongst riders that underpins ultra-endurance events, whilst also making for a less inclusive space. We encourage anyone reporting on our events to mention a rider’s GC place as well if they are assigning their perceived position by gender.

There is no doubt that women’s participation in ultra-endurance events is increasing, with several events recently achieving nearly 50/50 representation. However, there is still some way to go for us and our focus is more on relative progress rather than fixed targets. In 2024, we introduced a weighted lottery for Wild West Country to help address this. Here are our figures* so far:

• The Perfidious Albion 2021 – 20% women and 80% men
• The Wild West Country 2022 – 30% women and 70% men
• The Perfidious Albion 2022 – 0% women and 100% men (only five starters!)
• The Wild West Country 2023 – 21.5% women, 2% non-binary/other and 76.5% men
• The Perfidious Albion 2023 – 12.5% women and 87.5% men
• Mountains of the Merfynion 2023 – 9.5% women and 90.5% men
• Wild West Country 2024 – 23% women, 4% non-binary/other and 73% men
• The Perfidious Albion 2024 – 24% women and 76% men
• Mountains of the Merfynion 2024 – 8% women and 92% men

If you have a suggestion for how we can make our events more inclusive, please drop us an email. We can’t promise to make every change suggested, but we can promise to take the time to read and seriously consider anything sent to us.

*For simplicity, we have based these figures on the rider lists uploaded to the tracking map, so riders who DNS in the days before the start may still be included.

Pricing

There is no getting away from the fact that cycling is an expensive sport. And ultra-endurance cycling can be even more expensive thanks to increased component wear, additional kit requirements and the need for accommodation.

Our aim is to price our events fairly and reasonably, sticking with a fairly lightweight format in terms of management and therefore keeping additional costs to a minimum. Where possible, we will also take advantage of sponsor support and use this to reduce the cost of riding for participants.

Recently, prices seem to be increasing for ultra-endurance events. And whilst many other events offer more inclusions, we’re not convinced that they always offer better value for riders. If we charged £400+ for entry, it is a genuine struggle to know how we would spend it! However, it is also important to stress that events need to be (at least slightly) profitable to be sustainable, so it is a difficult balance.

Giving Back

If you know of someone who is unable to afford entry and you feel that this is the only barrier to them taking part, please drop us a message or email explaining the situation. We can’t always help, but we will try where possible. (In 2023 and 2024, we offered free places to several riders.)

Beyond this, whilst we do pay our team, we effectively run our events as not-for-profit. This means any profits at the end of each year are either reinvested or donated to cycling-related causes. In 2023, we made a £300 donation to Swindon Welcomes Ukraine to support their bike project for refugees.

We also supported this project by introducing a mandatory kit/spares donation for each rider at Wild West Country and Mountains of the Merfynion in 2023. The riders all gave generously, with at least one entire bike donated!

In 2024, these donations continued, with parts given to The Bike Drop instead. Every rider’s entry also paid forward pays forward a meal for someone in the local community via The Long Table. In total, we donated over £900 to pay forward meals through this scheme.

Have Fun

In the end, these events are literally as simple as riding a bike. Have fun, don’t take them too seriously and don’t be a d*ck. It’s pretty simple.